(A version of this post is orginally found on Motilo.com)
When I first heard that Amy Winehouse was going to design a collection for Fred Perry, I had mixed feelings. On one hand, it made perfect sense because Amy is seen wearing Fred Perry polo shirts in every paparazzi shot of her stumbling around Camden, so the brand might as well get her on side. But on the other hand, it is hard to ignore her troubled personal life and somewhat ambiguous sobriety. I want to believe that she is totally sober, but sometimes it's tricky when you see photos like this:

Oh Amy.
It's also hard to believe she is 100% healthy when a friend of a friend stumbled across letters from a hospital that would suggest otherwise, but without literally spending 24/7 in the girl's company, how could anyone decide what is true and what is not. (I would actually like to spend at least 24 hours in her company, just to see what she is really like.)
It would take a brave/completely insane PR executive to tackle the reputation of this troubled lady. Which begs the question: if she hasn’t been able to record an album for three years, how the flip has she managed to design a capsule collection? I'm reserved judgement for the clothes themselves.
Fred Perry unveiled the collection yesterday. My personal faves are the trench coat and knitted silk polo shirt: both classic Fred Perry, just styled up to be a lot more girly and – just maybe – sexy. The number of cleavage revealing buttons to leave undone, a la Winehouse, is totally up to you.

Amy Winehouse modelling the Fred Perry trench from her collection
Even as a fan, I can see that Amy’s personal style has become something of a parody of itself over the last few years – but no matter what, it’s still hard to tear my eyes away from this captivating car crash of fashion. She says herself that she dresses “like an old Jewish black man. I still dress like it’s the 1950s.” Nothing wrong with that, in my humble opinion.

Amy looking hawt.
The Fred Perry homepage today is a homage to Amy’s girly, retro style – the collection certainly captures the essence of her own wardrobe (minus the kittens and discarded drug paraphenalia, obviously).
At just eighteen pieces, it’s not an enormous selection, and more of a capsule collection, however a pink, grey and black colour palette throughout makes it easy to swap around the seperates, and all are slim fitting, feminine and fun. Although we doubt the House of Winehouse was involved on every level of the design process, whoever was in charge has definitely incorporated her personal look. It’s not ground-breaking stuff, but it will certainly appeal to die-hard Amy and Fred Perry fans, of which there are many.
Fred Perry is enjoying yet another popularity revival with help from everyone's favourite Channel 4 programme
This is England ’86, as well as a general retro 1960s feeling running through autumnal fashion, and Amy is attempting to stage a comeback. Knowing her changeable loyalties (she recently slagged off Mark Ronson, to whom she owes at least part of the success of
Back to Black) I wonder whether this will be a long term relationship, but just for now, both parties are looking sharp.
Judge the collection for yourself
here.
All images: Fred Perry